Carolijn van Boetelaer - Theunissen
I lead growth and change in (digital) businesses at C level (MD, CMO, COO), working mostly in interim roles over the last years, resulting in broad experience in digital transformation: digital & corporate strategy (Philips DA, RSM, AkzoNobel & Picturae), eCommerce (Bol.com, Albert Heijn online) & digital media (Mindshare/WPP).
My career has a professional base in FMCG (shopper) marketing (SCA, Beiersdorf, PepsiCo & FrieslandCampina). I actively left FMCG because of lack of real innovation opportunities 10+ yrs ago, which let me to deliver the real value digital transformation can offer industries, companies and their customers.
I am an enterprising, relationship focused, analytical yet pragmatic person who loves results and is at her best in a leading role in a commercial organisation that needs structure, strategy and speed to reach the next level of growth.
Catalyst of digital transition
Find new strategic paths and make it happen
I help businesses see, anticipate or react to distruption from new, possibly digital solutions to keep offering customer the best value for money with a long term healthy business plan.
I guide the implementation of newly chosen strategic business directions and digital transformation.
Contact
Jacob Ruysdaellaan 7
1401 BT Bussum
The Netherlands, Europe
KvK / Chamber of Commerce Nr 50416537
